How we built a global movement to recognise the Great Barrier Reef's lifetime of greatness.
Meet the first non-human nominee for a lifetime achievement award.
To break the media misinformation, and reframe the conversation around the Great Barrier Reef, we shifted it from being a victim of climate change to the world’s biggest (literally) and most important environmental champion.
And to treat it accordingly, we found a loophole that allowed us to nominate for the world’s highest environmental honour - a United Nations’ Lifetime Achievement Award. The world approved.
Our official UN submission became the heart of our global campaign.
Impact