Across 17 years and both sides of the Tasman, I’ve built a career out of making people want things by making things people actually want. It’s an approach to creativity that started before I made a single ad, when I wrote and produced a Gold Album. A casually dickish brag, but raised with a purpose, I promise.  Because you can't buy your way onto a chart. People choose to listen to your album or they don't. And (thankfully) they did. 

I’ve been trying to push creativity beyond traditional communications to make stuff that people actively choose ever since.

Along the way, I’ve written a #1 charting Christmas carol for Air New Zealand (that’s still being taught in schools) and a #1 charting true crime podcast for the Australian Federal Police. I’ve helped drive world-first legislation change around the age of social media citizenship for 36 Months, and created LEGO’s first global character built entirely for social. I’ve created a global platform for Fiji that drove record visitation, and a platform for P&O that led to their most successful commercial year in 15. I’ve nominated the Great Barrier Reef for a Lifetime Achievement Award, and created the world’s most hated pizza (on purpose).

As the co-founder and creative leader of Supermassive, I’ve helped build a Grand Prix-winning agency that has been ranked the #1 Australian Indie of the Year in 2026 (Spikes Asia), the #2 Australian Indie of the Year in 2025 (One Show), a Top 20 Global Indie Agency (One Show 2025), and Mumbrella and B&T’s PR Agency of the Year (2026) in just three short, wild years.

  • Two people standing on a stage in front of a large screen, holding an award. The screen displays information about an award for PR, Brand Voice & Strategic Storytelling, Gold category, titled 'The Lifetime of Greatness Project.' The background is dark with stage lights.
  • Three people, two women and one man, smiling and talking in a casual setting. Black and white photo with the words 'Super Massive' in bold pink letters over the image.
  • A man with dark hair and a beard taking a selfie outdoors in snowy weather, standing next to a large colorful sign with snow on it, featuring the logo of the snack brand Doritos, with trees and streetlights in the background.
  • A man with a gray t-shirt and gray cap standing outdoors, pointing at a sign that says 'Cobham Juvenile Justice Centre'. The background features trees, cloudy sky, and a small grassy hill.
  • A man in a blue hooded jacket and a blue cap, wearing snorkeling gear with a mask and snorkel, takes a selfie with an ocean in the background, and is giving a thumbs-up.