Did we teach Alexa Aussie? Yeah nah yeah we did.
Making Alexa the master of sangas, sav and sickies.
So, to help Aussies have a natural conversation with Alexa, we worked directly with the Amazon Alexa product team to teach the smart speaker hundreds of Aussie phrases, idioms and slang words, creating a highly targeted media channel by making a product demo people could try in their living rooms.
Australians still have high levels of smart speaker hesitancy because smart speakers struggle to understand our uniquely Aussie accent and everyday colloquialisms.
Impact